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  • Durex unveils plan to create global online community

    08/12/2009 GLOBAL - Sex brand Durex, part of SSL International, has unveiled plans to create a global online community for people to share their sexual experiences and celebrate healthy sex lives. More

  • CBS Outdoor partners with V&A for pioneering digital exhibition

    08/12/2009 UK - CBS Outdoor is the official media partner for Victoria and Albert Museum’s (V&A) landmark digital and interactive design exhibition, Decode: Digital Design Sensations. More

  • FMA call for entries

    24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More

  • Sustainability benchmarking

    09/11/2009 We are all used to seeing nutrition labels on food, giving us a summary of calories, fat and salt content. More

  • Warner Music Group ends YouTube feud

    09/10/2009 SAN FRANCISCO - After a year of legal squabbling, Warner Music Group and YouTube have agreed a deal that will see Warner songs back on the video sharing site. More

  • Unilever looks to the crowd

    17/09/2009 Unilever is experimenting with crowdsourcing as a long-term strategy for some of its brands in a bid to save money and drive creativity More

  • Doritos ups the Super Bowl stakes to $5m

    14/09/2009 Doritos has launched a new campaign encouraging people to submit ideas for TV ads to be shown during next year's Super Bowl. More

  • Virgin search for Branson chauffeur in OZ

    28/08/2009 Virgin Money has launched a campaign in Australia looking for a member of the public to chauffeur Richard Branson around Sydney in a Virgin branded London Cab for the day. More

  • Facebook buys FriendFeed

    11/08/2009 Facebook has bought social media start-up firm FriendFeed for almost $50m. More

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Latest Case Studies

  • Celebrating mispronunciation

    Celebrating mispronunciation

    • Pepsi
    • Argentina
    • 2009

    Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name

    Rated zero stars
    Read more
  • The Gucci lifestyle on the move

    • Gucci
    • Global
    • 2009

    Smartphones get closer to the catwalk with the latest mobile application

    Rated zero stars
    Read more
  • Blind talent

    Blind talent

    • Volvo
    • Global
    • 2009

    Volvo teases viewers with its new vehicle.

    Rated four stars
    Read more
  • Happy travels

    • Coca Cola
    • Global
    • 2009

    Coke launches a global campaign to define happiness.

    Rated three stars
    Read more
  • Unleash your yellow

    • The Simpsons
    • Global
    • 2009

    The Simpsons puts out a casting call for a new character

    Rated zero stars
    Read more
  • You are the boss

    • Hugo Create
    • USA
    • 2009

    Hugo holds a billboard competition for budding artists

    Rated four stars
    Read more
  • Celebrating 120 years

    • Brahma Lager
    • Brazil
    • 2008

    Brahma celebrates its 120th year with a campaign that pays homage to all of the hard working Brazilians.

    Rated zero stars
    Read more
  • Social Saturdays

    • The Saturdays
    • UK
    • 2009

    Pop group The Saturdays’ get social with its fanbase.

    Rated zero stars
    Read more
  • Personal ads

    • Illicit encounters
    • Global
    • 2009

    The extra-marital site launches a tongue-in-cheek campaign.

    Rated zero stars
    Read more
  • Milking it

    • California Milk Processors Board
    • USA
    • 2009

    California Milk Board resurrects its popular ad character, White Gold.

    Rated zero stars
    Read more
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

IBM's predicts the next 5 hot innovation topics

For the full story, click here

Olivia Solon

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Stop using roller skates and hoovers during sex...

...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...

Olivia Solon

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Skin cancer is no laughing matter...

But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Drive loyalty

It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.

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