Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.
Dove brings mums and daughters together by encouraging them to participate in sleepovers
Philips promotes its Healthcare division by developing a queue ticketing system for Chinese hospitals that cuts hours off patient waiting times
A contact lens brand highlights the perils of wearing glasses when you are trying to ogle members of the opposite sex
Johnnie Walker reaches out to Chinese-Canadians with personalised traditional new year posters, leading to a 44% year-on-year sales increase
Retailer Sears helps teens "arrive" back at school with an integrated campaign that sees the brand link up with teen star Vanessa Hudgens
Dove creates a live play casting real women between the ages of 45 and 78 to promote its Pro-Age products
Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience
CBS inserts a digital ad in Entertainment Weekly to drum up viewing figures for its Autumn season.
Hasbro takes its classic board game into the 21st century.
Tiny ice sculptures are left to melt in the sun to highlight the impact of Arctic warming.
HMV boosts sales with a sophisticated affiliate marketing programme
Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.
Jaeger-LeCoultre, International Herald Tribune and Unesco form an environmentally responsible triumvirate.
Old habits die easy with Volkswagen’s Fun Theory.
Orange launches a second year of its charity-based initiative RockCorps, encouraging young people to volunteer in community projects
Nestle turns a cereal packet into a games console with AR
A publishing house brings its emblem to life.
Servus starts a positive financial ripple
Wash away unwanted photographs.
Smartphones get closer to the catwalk with the latest mobile application
The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.
Brita launches sustainable designer water bottle
Carlsberg targets Facebook users with a Christmas-themed application
A charity highlights the problem of AIDS in an unusual way.
A French lingerie company creates a girl-next-door fantasy in central Paris.
Stella creates Christmas cards to save trees
Sixt uses some silver iodide and Top Gun imagery to treat Europe's wettest city to perfect weather for convertibles.
SMS proves perfect channel for emergency fundraising in Haiti
Red Bull attempts to set the record for the longest ever freefall skydive, set 50 years ago
Car manufacturer uses consumer insight and humour to target dog owners.
Tropicana becomes Canada’s National Provider of Brighter Mornings
Japanese winter sports enthusiasts treated to branded loo-luge experience
Fitness First drives membership by targeting people when they are dining
GSK targets two very different audiences living with HIV.
Pharma company uses theatre to reach audience of professionals.
Eating disorder awareness ad doubles as fashion mag dumping ground.
Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.
Kenzo promotes signature scent with art event to welcome the Summer.
SEAT revitalises campaign with user generated mixes.
Baygon shows how effective its insecticides are by staging an ant protest
Toyota turns a car into a giant, fully-functioning computer mouse
Nintendo partners with Weight Watchers to encourage a wider audience to use its Wii Fit system to lose weight.
Diesel offers a preview of its new collection by making a huge billboard out of badges that commuters could take away with them.
O2 offers its customers more value by creating the world’s biggest live 3D broadcast
Samsung goes 3D in social media powered projection event in historic building takeover.
Fosters releases its first 100% carbon neutral beer
Kraft promotes new eco-friendly packaging solution for coffee
10:10 plans to cut carbon emissions by 10%
Strongbow cider hits the festival scene.
Nike invites football fans to write the future on an interactive billboard in South Africa
Grolsch takes warm beers off the streets.
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