betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Close

Top Rated

  • Sleepover for self esteem

    Sleepover for self esteem

    • Dove
    • Canada
    • 2009

    Dove brings mums and daughters together by encouraging them to participate in sleepovers

    Rated five stars
    Read more
  • Simple gift of time

    • Philips
    • China
    • 2009

    Philips promotes its Healthcare division by developing a queue ticketing system for Chinese hospitals that cuts hours off patient waiting times

    Rated five stars
    Read more
  • Steamy room

    • Pearle
    • Belgium
    • 2009

    A contact lens brand highlights the perils of wearing glasses when you are trying to ogle members of the opposite sex

    Rated five stars
    Read more
  • Targeting Chinese-Canadians

    • Johnnie Walker
    • Canada
    • 2009

    Johnnie Walker reaches out to Chinese-Canadians with personalised traditional new year posters, leading to a 44% year-on-year sales increase

    Rated five stars
    Read more
  • Sears back to school

    Sears back to school

    • Sears
    • USA
    • 2009

    Retailer Sears helps teens "arrive" back at school with an integrated campaign that sees the brand link up with teen star Vanessa Hudgens

    Rated five stars
    Read more
  • Finding body and soul

    • Dove
    • Canada
    • 2009

    Dove creates a live play casting real women between the ages of 45 and 78 to promote its Pro-Age products

    Rated five stars
    Read more
  • Gatorade gets gamers

    • Gatorade
    • USA
    • 2009

    Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience

    Rated five stars
    Read more
  • Interactive Insert

    Interactive Insert

    • CBS
    • USA
    • 2009

    CBS inserts a digital ad in Entertainment Weekly to drum up viewing figures for its Autumn season.

    Rated five stars
    Read more
  • Total Monopoly

    • Hasbro
    • Global
    • 2009

    Hasbro takes its classic board game into the 21st century.

    Rated five stars
    Read more
  • Promotional meltdown

    • WWF
    • Germany
    • 2009

    Tiny ice sculptures are left to melt in the sun to highlight the impact of Arctic warming.

    Rated five stars
    Read more
  • The high value long-tail

    The high value long-tail

    • HMV
    • UK
    • 2009

    HMV boosts sales with a sophisticated affiliate marketing programme

    Rated five stars
    Read more
  • Creative challenge

    Creative challenge

    • Pepsi
    • Asia Pacific
    • 2009

    Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.

    Rated five stars
    Read more
  • Tides of time

    • Jaeger LeCoultre
    • Global
    • 2009

    Jaeger-LeCoultre, International Herald Tribune and Unesco form an environmentally responsible triumvirate.

    Rated five stars
    Read more
  • Fun theory

    • Volkswagen
    • Sweden
    • 2009

    Old habits die easy with Volkswagen’s Fun Theory.

    Rated five stars
    Read more
  • Give and you will receive

    • Orange
    • UK
    • 2009

    Orange launches a second year of its charity-based initiative RockCorps, encouraging young people to volunteer in community projects

    Rated five stars
    Read more
  • Cereal platform

    • Nestle
    • France
    • 2009

    Nestle turns a cereal packet into a games console with AR

    Rated five stars
    Read more
  • Fly campaign

    • Eichborn
    • Germany
    • 2009

    A publishing house brings its emblem to life.

    Rated five stars
    Read more
  • Feel good ripple

    • Servus Credit Union
    • Canada
    • 2009

    Servus starts a positive financial ripple

    Rated five stars
    Read more
  • Cleaning up your image

    • Wisk
    • Global
    • 2009

    Wash away unwanted photographs.

    Rated five stars
    Read more
  • The Gucci lifestyle on the move

    • Gucci
    • Global
    • 2009

    Smartphones get closer to the catwalk with the latest mobile application

    Rated five stars
    Read more
  • Why cope when you can hope?

    • Hopenhagen
    • Global
    • 2009

    The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.

    Rated five stars
    Read more
  • Wottle that bottle

    • Brita
    • UK
    • 2009

    Brita launches sustainable designer water bottle

    Rated five stars
    Read more
  • Carlsberg Christmas Tree

    • Carlsberg
    • Malaysia
    • 2009

    Carlsberg targets Facebook users with a Christmas-themed application

    Rated five stars
    Read more
  • Condom mob

    • Cesviamo
    • Italy
    • 2009

    A charity highlights the problem of AIDS in an unusual way.

    Rated five stars
    Read more
  • Sexy silhouette

    • Aubade
    • France
    • 2010

    A French lingerie company creates a girl-next-door fantasy in central Paris.

    Rated five stars
    Read more
  • Stella goes green

    Stella goes green

    • Stella Artois
    • Global
    • 2009

    Stella creates Christmas cards to save trees

    Rated five stars
    Read more
  • Blue sky thinking

    • Sixt
    • Germany
    • 2010

    Sixt uses some silver iodide and Top Gun imagery to treat Europe's wettest city to perfect weather for convertibles.

    Rated five stars
    Read more
  • Haiti SMS SOS

    Haiti SMS SOS

    • Red Cross
    • USA
    • 2010

    SMS proves perfect channel for emergency fundraising in Haiti

    Rated five stars
    Read more
  • Fearless Felixs 23 mile fall

    • Red Bull
    • Global
    • 2010

    Red Bull attempts to set the record for the longest ever freefall skydive, set 50 years ago

    Rated five stars
    Read more
  • Subaru Dogs

    • Subaru
    • USA
    • 2010

    Car manufacturer uses consumer insight and humour to target dog owners.

    Rated five stars
    Read more
  • Brighter mornings

    Brighter mornings

    • Tropicana
    • Canada
    • 2010

    Tropicana becomes Canada’s National Provider of Brighter Mornings

    Rated five stars
    Read more
  • Max effect toilet

    • Georgia Max Coffee
    • Japan
    • 2010

    Japanese winter sports enthusiasts treated to branded loo-luge experience

    Rated five stars
    Read more
  • Fitness of fatness

    • Fitness First
    • Germany
    • 2010

    Fitness First drives membership by targeting people when they are dining

    Rated five stars
    Read more
  • GSK and drag queens fight HIV

    • GlaxoSmithKline
    • USA
    • 2010

    GSK targets two very different audiences living with HIV.

    Rated five stars
    Read more
  • Cancer tales

    Cancer tales

    • MINT
    • Global
    • 2010

    Pharma company uses theatre to reach audience of professionals.

    Rated five stars
    Read more
  • Cast responsibly. Retouch minimally.

    Cast responsibly. Retouch minimally.

    • NEDIC
    • Canada
    • 2010

    Eating disorder awareness ad doubles as fashion mag dumping ground.

    Rated five stars
    Read more
  • Ring ring - Run run

    Ring ring - Run run

    • Nike
    • Spain
    • 2010

    Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.

    Rated five stars
    Read more
  • Artful PR stunt from Kenzo

    Artful PR stunt from Kenzo

    • Kenzo
    • 2010

    Kenzo promotes signature scent with art event to welcome the Summer.

    Rated five stars
    Read more
  • Leon Remixer

    • Seat
    • Germany
    • 2010

    SEAT revitalises campaign with user generated mixes.

    Rated five stars
    Read more
  • Baygon Ant protest Brazil

    • Baygon
    • Brazil
    • 2010

    Baygon shows how effective its insecticides are by staging an ant protest

    Rated five stars
    Read more
  • Toyota nimble as a mouse

    • Toyota iQ
    • New Zealand
    • 2010

    Toyota turns a car into a giant, fully-functioning computer mouse

    Rated five stars
    Read more
  • Fight the flab through gaming

    • Nintendo
    • UK
    • 2010

    Nintendo partners with Weight Watchers to encourage a wider audience to use its Wii Fit system to lose weight.

    Rated five stars
    Read more
  • Rocking dots Diesel Japan

    • Diesel
    • Japan
    • 2010

    Diesel offers a preview of its new collection by making a huge billboard out of badges that commuters could take away with them.

    Rated five stars
    Read more
  • O2 rugby 3D broadcast

    • O2
    • UK
    • 2010

    O2 offers its customers more value by creating the world’s biggest live 3D broadcast

    Rated five stars
    Read more
  • Samsung 3D TV projection

    • Samsung
    • The Netherlands
    • 2010

    Samsung goes 3D in social media powered projection event in historic building takeover.

    Rated five stars
    Read more
  • Fosters Cascade Green Beer Australia

    • Cascade Green
    • Australia
    • 2010

    Fosters releases its first 100% carbon neutral beer

    Rated five stars
    Read more
  • Kraft Kenco Eco-Refill UK

    • Kenco
    • UK
    • 2010

    Kraft promotes new eco-friendly packaging solution for coffee

    Rated five stars
    Read more
  • 10:10 campaign UK

    • 10:10
    • UK
    • 2010

    10:10 plans to cut carbon emissions by 10%

    Rated five stars
    Read more
  • Strongbow festival activation UK

    • Strongbow
    • UK
    • 2010

    Strongbow cider hits the festival scene.

    Rated five stars
    Read more
  • Write the future

    • Nike
    • South Africa
    • 2010

    Nike invites football fans to write the future on an interactive billboard in South Africa

    Rated five stars
    Read more
  • SAB Miller Grolsch cool beers netherlands

    • Grolsch
    • The Netherlands
    • 2010

    Grolsch takes warm beers off the streets.

    Rated five stars
    Read more

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Fa
  • India
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Dahling, we're in fashion dont'cha know! (Part 2)

Further to the news that GQ and Vogue were poised to unleash a chain of snack bars across the globe, it turns out another fashion label is thinking outside the box to promote itself. Ralph Lauren has created an online...

Mark St Andrew

Read more

Babe isn't the only media swine

This is rather sweet - it's from a few years ago but I think it deserves a wider audience. This is to advertise a touring country fair in Canada - you know the kind of thing, ponies, prize bulls, home-made...

Mark St Andrew

Read more

Cream investigates online video.

We all love a daft YouTube video, but how come some are more popular than others? Every brand dreams of a video going viral and generating massive amounts of earned media. But when the creative agency assure you that your...

Mark St Andrew

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Get consumers to watch online video

With over 420 years worth of video content on YouTube alone, Cream examines what makes a successful video strategy stand out from the crowd.

Read more
More