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What's Hot

  • Caffrey’s unveils new brand campaign and reduces alcohol in ale

    11/03/2010 UK - Caffrey’s Irish Ale has unveiled a new brand campaign and reduced the alcohol by volume in a bid to help add more value for customers to the on trade ale category. Read more

  • Asics sportswear range backed with Euro drive

    11/03/2010 EUROPE - Asics has unveiled a pan-European campaign to promote its women sportswear range AYAMi. Read more

  • Diageo and Coca-Cola join forces in £4m mixer and spirit push

    10/03/2010 UK - Coca-Cola Enterprises and Diageo Great Britain have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets. Read more

  • O2 unveils £5m CSR initiative

    10/03/2010 UK - O2 is to give young people cash payouts of £300 to help them make a difference in their local communities. Read more

  • Unilever promotes Keith Weed to CMO

    08/03/2010 LONDON - Unilever has appointed Keith Weed to the role of chief marketing & communications officer, replacing Simon Clift. Read more

  • McDonald's serves up Weight Watchers approved meals

    03/03/2010 NEW ZEALAND - McDonald’s New Zealand became the first McDonald’s market in the world to offer customers Weight Watchers Approved Meals. Read more

  • GQ teams up with Citroën to create concept car

    03/03/2010 GQ, the men's lifestyle magazine brand, is teaming up with Citroën to launch a concept hybrid car. Read more

  • Credit Suisse reveals brands of the future

    02/03/2010 Credit Suisse has identified 27 “Great Brands of Tomorrow” including sportswear company Li Ning, Tsingtao Brewery, Uniqlo and Facebook. Read more

  • M&S sets ambitious sustainability targets

    01/03/2010 UK - Retailer Marks & Spencer is to invest £50m to become the world’s most sustainable national retailer by 2015. Read more

  • Estée Lauder creates division to drive marketing excellence

    26/02/2010 NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation Read more

  • Facebook tops innovation ranking

    25/02/2010 GLOBAL - Facebook is the world’s most innovative company, according to a ranking from Fast Company. Read more

  • Nokia and Pampers among most trusted and recommended brands in the world

    24/02/2010 GLOBAL - Nokia is one of the most trusted and recommended brands in world the according a study by Millward Brown. Read more

  • Puma launches solar-powered mobile phone

    22/02/2010 EUROPE - Sagem Wireless is partnering with German sportswear brand Puma to launch a solar-powered mobile phone Read more

  • Fairtrade sales up 12% in 2009 despite recession

    22/02/2010 UK - Fairtrade sales in the UK were up 12% in 2009 despite tough economic conditions as shoppers increasingly turned to products approved by the only independent guarantee of a better deal for Third World producers. Read more

  • WFA names forum chairman

    17/02/2010 GLOBAL - The Coca-Cola Company’s Michael Dick has been selected to chair the World Federation of Advertiser’s Integrated Marketing Communications (IMC) forum. Read more

  • CBS Outdoor launches new electric paper technology

    16/02/2010 UK - CBS Outdoor has developed a new advertising format using electric paper technology on bus panels. Read more

  • Anti-smoking charity launches viral campaign

    10/02/2010 UK - Anti-smoking charity Quit has launched a viral campaign to raise awareness about lung health and drive smokers to call the charity’s dedicated Quitline which provides counselling and support for smokers across the country. Read more

  • Toyota continues to reassure customers amid further recalls

    09/02/2010 GLOBAL – Japanese car manufacturer Toyota has suffered another setback this week as the firm announced a recall its hybrid-fuel Prius model. Read more

  • Mindshare retains Unilever business

    09/02/2010 GLOBAL - Unilever has retained WPP’s Mindshare to handle its £700m media planning and buying account in Western Europe, following a seven month long review process. Read more

  • Snickers has favourite Super Bowl ad

    08/02/2010 USA - A BBDO-created Snickers spot topped a poll of America's favourite commercials from this year's Super Bowl. Read more

  • LVMH success down to innovation

    08/02/2010 PARIS - Strong brands and a focus on innovation have helped strengthen luxury goods group LVMH in the economic downturn, according to CEO Bernard Arnault. Read more

  • Unilever plans marketing and innovation push

    05/02/2010 LONDON - Unilever is to increase investment in marketing and innovation, having seen this strategy start to pay off in 2009. Read more

  • Chinese energy giant to sponsor World Cup

    04/02/2010 BEIJING – Chinese energy giant Yingli Green Energy has announced that it has become the first renewable energy company to sponsor the FIFA World Cup to be held in South Africa later this year. Read more

  • Super Bowl still a top opportunity for brands

    04/02/2010 USA - CBS has revealed that it has sold all of its Super Bowl ad spots ahead of Sunday’s big game. Read more

  • Molson Coors appoints UK marketing director

    02/02/2010 UK - Molson Coors has appointed Chris McDonough, currently marketing and R&D director and Ireland general manager on the Muller UK Board, to the role of marketing director. Read more

  • Multimedia campaigns most effective

    01/02/2010 Multimedia campaigns typically result in higher response rates than alternatives concentrating on single channels, a new study has found. Read more

  • Innovation can't stop at product

    01/02/2010 USA - Innovation needs to go beyond the product itself, according to a group of executives who participated in a round table discussion with Les Berglass, the founder of executive search firm Berglass + Associates. Read more

  • Toyota plans marketing push to cope with recall crisis

    29/01/2010 GLOBAL - Toyota is planning a series of marketing communications to help car dealers cope with its big recall crisis. Read more

  • Nokia claims 1m daily app downloads

    29/01/2010 LONDON - Nokia's Ovi application store is now attracting one million downloads a day around the world, the company has claimed. Read more

  • P&G to sponsor home-from-home for team USA at Winter Olympics

    28/01/2010 USA - Procter & Gamble is to sponsor a home-away-from-home for the USA team at the 2010 Olympic Winter Games in Vancouver. Read more

  • Nike launches green innovation marketplace

    28/01/2010 DAVOS - Nike has launched a web-based marketplace where companies can collaborate and share intellectual property which can lead to new sustainability business models and innovation, called GreenXchange. Read more

  • Apple unveils iPad

    27/01/2010 USA - Apple has ended weeks of speculation by unveiling its long-awaited tablet PC, named the iPad Read more

  • Aviva appoints media agency

    25/01/2010 LONDON - Aviva, the world’s fifth largest insurer, has appointed ZenithOptimedia to handle its global media account. Read more

  • Kellogg’s to use social media to launch new cereal

    21/01/2010 UK - Kellogg's is to launch a new cereal, Krave, into the UK market aimed specifically at the young adult market (16-25 year olds), an age group previously untargeted by breakfast cereals. Read more

  • Molson Coors to boost marketing spend in 2010

    20/01/2010 UK - Molson Coors is to increase marketing spend by £8.1million in 2010, in a bid to increase sales. Read more

  • Kraft to take over Cadbury

    19/01/2010 UK - Cadbury is to be taken over by the US food giant Kraft after its board approved a new increased bid. Read more

  • Google launches rival to iPhone

    06/01/2010 USA - Google has launched its first mobile phone handset, called Nexus One, which combines the hardware from the HTC Corporation with Android software Read more

  • PepsiCo unveils details of DEWmocracy programme

    04/01/2010 USA - PepsiCo has unveiled details of its DEWmocracy programme; an open communications platform that challenges consumers to shape the direction of the brand. Read more

  • One Hard Question

    04/01/2010 OPINION - Mark Artus, CEO of brand agency 1HQ, asks the ‘one hard question’ of Cadbury: “To Kraft or not to Kraft”. Read more

  • Charmin launches first ever bathroom Broadway show

    04/01/2010 NEW YORK – Procter & Gamble toilet tissue brand Charmin has launched the first ever Broadway show in a bathroom. Read more

  • Driving connectivity

    23/12/2009 USA – Ford will turn its vehicles into rolling wifi hotspots when it introduces the second generation of its SYNC in-car connectivity system next year. Read more

  • Pepsi launches Refresh Project

    22/12/2009 USA - Pepsi has launched the Pepsi Refresh Project, a crowdsourced marketing effort to revamp US communities. Read more

  • Simon Fuller launches global web reality show

    18/12/2009 LOS ANGELES - Simon Fuller , music manager and creator of shows including American Idol, is to launch a global web reality show called “If I Can Dream”, bypassing TV in favour of Hulu and sponsored by brands including Ford and Pepsi. Read more

  • PHD wins Unilever media business in Greater China

    18/12/2009 SHANGHAI – Omnicom Media Group’s PHD has won Unilever’s $440m media business in China from incumbent Mindshare. Read more

  • Kraft appoints European marketing head

    18/12/2009 SWITZERLAND - Kraft foods has appointed Daryl Fielding to the role of vice president of marketing in Europe. Read more

  • ‘A great day for Innovation Europe’

    17/12/2009 EUROPE - The European Institute of Innovation and Technology (EIT) has chosen climate change, sustainable energy and information and communication technology as the subjects of its first three programmes Read more

  • Aviva appoints UK marketing director

    17/12/2009 LONDON - Aviva has appointed Gary Price to the role of marketing director of its UK business. Read more

  • IBM reveals 5 innovations set to make our cities ‘smarter’

    15/12/2009 USA - IBM has picked five emerging technologies it believes are to transform cities across the globe between now and 2015 in its fourth annual ‘Next 5 in 5’ innovation predictions. Read more

  • IAA promotes hope

    15/12/2009 COPENHAGEN - The International Advertising Association (IAA) has launched an international campaign in an effort to empower citizens to have their voices heard on the topic of climate change. Read more

  • Stella Artois Debuts Online Film Festival

    14/12/2009 LONDON - Stella Artois is launching an online film festival to support the idea that you can be stylish and green at the same time. Read more

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