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What’s Hot

  • Asics sportswear range backed with Euro drive

    11/03/2010 EUROPE - Asics has unveiled a pan-European campaign to promote its women sportswear range AYAMi. More

  • Is live sport the last bastion of mass media?

    02/02/2010 Sporting events preserve the concept of event television. Has Pepsi got it wrong? More

  • Nike gives back

    03/07/2009 Nike has a long track record of driving local grass-roots sporting events, but it has taken one philanthropic step further and has launched a wide-scale community programme in the US. More

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Latest Case Studies

  • Fitness of fatness

    • Fitness First
    • Germany
    • 2010

    Fitness First drives membership by targeting people when they are dining

    Rated zero stars
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  • Belgium gives birth to an elephant

    • Antwerp Zoo
    • Belgium
    • 2008

    Antwerp Zoo gets the whole of Belgium awaiting the birth of a baby elephant

    Rated zero stars
    Read more
  • Christmas gift-wrapping swindle

    • Football Federation Australia
    • Australia
    • 2009

    Underhand ambient strategy delivers strong ROI and sales figures

    Rated zero stars
    Read more
  • A roaring success

    • Beekse Bergen
    • Belgium
    • 2009

    A Belgian zoo uses mock-up lions to generate interest.

    Rated zero stars
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  • Men versus Women Challenge

    • Nike
    • Global
    • 2009

    Nike launches a battle of the sexes within its Nike+ community

    Rated zero stars
    Read more
  • The missing letter H

    • Football Federation Australia
    • Australia
    • 2008

    Federation Football Australia promotes Ghana in a bid to sell tickets for the upcoming Australian match

    Rated zero stars
    Read more
  • Nike's secret message

    • Nike
    • Spain
    • 2005

    Nike launches its Nike Pro clothing in Spain with a Bluetooth-powered billboard in Barcelona. The secret content connects with the core audience of sporting young men.

    Rated zero stars
    Read more
  • Monopoly turns London into a board game

    • Monopoly
    • UK
    • 2005

    OMD turns the whole of London into a Monopoly set with a series of GPS enabled black cabs to create a live game. Players could sign up online and purchase properties via SMS.

    Rated zero stars
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  • Nike edges into Olympic territory

    • Nike
    • China
    • 2008

    Nike creates a basketball event boosted by the presence of US Olympic team stars.

    Rated five stars
    Read more
  • Anything Can Happen

    • NFL
    • UK
    • 2005

    A US team bus tours UK venues to build up the hype for live Super Bowl coverage on Sky and ITV1.

    Rated zero stars
    Read more
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  • Y-plus Yoga Centre
  • China
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