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11/03/2010 EUROPE - Asics has unveiled a pan-European campaign to promote its women sportswear range AYAMi. More
02/02/2010 Sporting events preserve the concept of event television. Has Pepsi got it wrong? More
03/07/2009 Nike has a long track record of driving local grass-roots sporting events, but it has taken one philanthropic step further and has launched a wide-scale community programme in the US. More
Fitness First drives membership by targeting people when they are dining
Antwerp Zoo gets the whole of Belgium awaiting the birth of a baby elephant
Underhand ambient strategy delivers strong ROI and sales figures
A Belgian zoo uses mock-up lions to generate interest.
Nike launches a battle of the sexes within its Nike+ community
Federation Football Australia promotes Ghana in a bid to sell tickets for the upcoming Australian match
Nike launches its Nike Pro clothing in Spain with a Bluetooth-powered billboard in Barcelona. The secret content connects with the core audience of sporting young men.
OMD turns the whole of London into a Monopoly set with a series of GPS enabled black cabs to create a live game. Players could sign up online and purchase properties via SMS.
Nike creates a basketball event boosted by the presence of US Olympic team stars.
A US team bus tours UK venues to build up the hype for live Super Bowl coverage on Sky and ITV1.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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