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A chocolate dessert brand uses careful targeting to reach only people who have recently broken up with their partner.
Convenience store attempts to spread a little happiness with Facebook and free products
Underhand ambient strategy delivers strong ROI and sales figures
Lego looks to engage the next generation.
The UK Government looks to reach out to the urban generation.
Kozel encourages drinkers to become brand advocates.
Miller Lite celebrates epic sporting moments with a live TV ad on ESPN
MasterCard drives usage by offering a free magazine to consumers who pay with their cards.
Tylenol aims to improve its consumers’ quality of life.
FIFA 08 launch focuses on the giving Russians the power to change match results.
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