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    Latest Case Studies

    • Sweet remedy for a broken heart

      • Tnuva Chocolate Dessert
      • Israel
      • 2010

      A chocolate dessert brand uses careful targeting to reach only people who have recently broken up with their partner.

      Rated zero stars
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    • Targeting sad Facebook friends

      • Yellow
      • Israel
      • 2009

      Convenience store attempts to spread a little happiness with Facebook and free products

      Rated four stars
      Read more
    • Christmas gift-wrapping swindle

      • Football Federation Australia
      • Australia
      • 2009

      Underhand ambient strategy delivers strong ROI and sales figures

      Rated zero stars
      Read more
    • Lego Click

      Lego Click

      • Global
      • 2009

      Lego looks to engage the next generation.

      Rated zero stars
      Read more
    • Grime voting

      • Office for National Statistics
      • UK
      • 2009

      The UK Government looks to reach out to the urban generation.

      Rated zero stars
      Read more
    • Beer brand advocacy

      • Kozel
      • Russia
      • 2009

      Kozel encourages drinkers to become brand advocates.

      Rated three stars
      Read more
    • Great Calls

      • Miller
      • USA
      • 2009

      Miller Lite celebrates epic sporting moments with a live TV ad on ESPN

      Rated zero stars
      Read more
    • Rewarding card users

      • MasterCard
      • The Netherlands
      • 2008

      MasterCard drives usage by offering a free magazine to consumers who pay with their cards.

      Rated zero stars
      Read more
    • Sleepless nights

      • Tylenol
      • Global
      • 2009

      Tylenol aims to improve its consumers’ quality of life.

      Rated zero stars
      Read more
    • Take control of the results

      • Fifa
      • Russia
      • 2007

      FIFA 08 launch focuses on the giving Russians the power to change match results.

      Rated zero stars
      Read more
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    Cream Shuffle

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    • Häagen Dazs
    • Japan
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    Right Brain, Left Brain Blog

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