In 2009 the Festival of Media launched a new global awards programme designed to reflect the radical changes taking place in the communications business.
The Festival of Media Awards (FMAs) recognise creative use of media and effectiveness as well as media owner innovations and are designed to provide a showcase for the very best in media thinking from around the world.
The FMAs reward excellence in media thinking wherever it resides be it media agency networks, full service agencies, media owners, digital specialists and out of home experts as well as the content experts and technology companies who are increasingly coming into a converged communications space. The new initiative fills the gap between the growing influence of media and the many awards ceremonies that are still traditionally embedded in the research or advertising-creation sides of the industry.
Three months of consultation with industry leaders lead to the creation of 19 Campaign categories and 10 Media Owner categories. The Jury will also select four special prizes, The Creativity Award, The Effectiveness Award, The Partnership Award and the Media Owner of the Year. Agency of the Year and Media Agency Network of the Year will be awarded based on performance all other categories. For full details on the Festival of Media Awards please visit www.festivalofmediaawards.com.
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