Cream in Focus: TV Sponsorship

by Devina Joshi,, 20 December 2012, 12:00 AM

From superior production techniques and innovative idents, to co-branded advertising and integration with the show’s storyline and concept, TV sponsorships aren’t what they used to be decades ago. We look at the changing nature of TV sponsorship, the role of social media and some of the best examples including Domino's Pizza, Duracell and Talk Talk.

Click here to download the report.

Have Your Say

Please register to add comments.

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Fruttare Caseiro
  • Brazil
Read more

Cream Subscribers

Other C Squared Products

  • - M&M
  • - The Festival of Media

©  Ltd.

London, SE1 0AX.

Registered Number: