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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


Accident avenue

  • UK

Insurance site takes the ultimate safety precaution

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  • Vaseline
  • USA
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Local acquisition for Draftfcb

Blue Barracuda and its staff of more than 60 are to be merged into Draftfcb’s London agency. The newly fortified agency will operate under the Draftfcb London name, with the added tag: “Fuelled by Blue Barracuda.” It will employ more...

Mark St Andrew

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FREE DOWNLOAD: The future of TV

With increased competition for ad spend, audiences and attention Cream examines the future of TV after the digital debate. Download the report here.

Mark St Andrew

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Social media winners and losers (bye, bye Friendster)

Here's a good infographic from Ignite which serves as a neat snapshot of the current social media landscape. It features some nice slicing and dicing of social media demographics. It also names the networks that are rising up the ranks,...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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