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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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SMS contest

  • Zain
  • Tanzania

East African mobile provider drives sales with SMS

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  • Sony
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Is your campaign one of the top 100?

Back at the start of 2010, Cream brought you "No Apples" - a collection of the 100 most innovative companies from the around the world. Successful entries were inducted into the Cream 100, and exclusive club of innovation and excellence....

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Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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