Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


SMS contest

  • Zain
  • Tanzania

East African mobile provider drives sales with SMS

To continue reading this case study please subscribe

Find out more & subscribe

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Sony
  • UK
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

'Shazam' your TV

Remember Shazam? That app that lets you identify songs anywhere just by having your device listen. Essentially an impressive gimmick people use once, because it's called 'asking a friend'. So Shazam is taking the concept a step further and applying...

Gemma Taylor

Read more

Post modern social network gag

It's nice to know that despite the absence of those surreal B&H creatives of the 80s and 90s, there is still very much a place for wry humour in the advertising world.

Mark St Andrew

Read more

Is your campaign one of the top 100?

Back at the start of 2010, Cream brought you "No Apples" - a collection of the 100 most innovative companies from the around the world. Successful entries were inducted into the Cream 100, and exclusive club of innovation and excellence....

Mark St Andrew

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

Read more