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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


Christmas shopping helper

  • Marks & Spencer
  • UK

High street retailer helps online shoppers avoid the stress of Christmas shopping.

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  • Jack Daniels
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Ad Banned!

And this is why there should be a regulatory body regulating the Advertising Standards Authority (ASA), which has has banned this ad, created by CHI & Partners, over its claim that deliveries could take place "at a time that's right...

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Is WiFi killing our trees?

"Electrobonsai" became the latest buzzword to hit the eco-blogs as research revealed that exposure to radiation from electricity supplys, including that emitted by WiFi, could have fatal consequences for trees. The Dutch University that published the original news said: The...

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iPhone app shows the human rights impact of brands

Launched in time for the holiday shopping season, Free2Work's iPhone app hopes to educate consumers about forced and child labour. It gives ratings for products like Hasbro’s Beyblades, Pillow Pets, Apple’s iPad and other popular items. Manufacturers are assigned grades...

Gemma Taylor

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How To...

Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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