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Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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70-Meter Spit

  • Health Bureau of Nanhui
  • China

A 70-meter spit dominated the streets of Shanghai to show the spread of germs.

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  • The Sun
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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An emotive subject like abortion is always going create some provocative creative executions. This example from Wisconsin uses some emotive language and wildly inaccurate imagery depicting the thoughts of a pregnant girl and her unborn baby. Naturally this has aroused...

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An invaluable tool for search marketers.

Okay perhaps I've bent the truth a little for the sake of a sensationalist headline (I've obviously been spending too much time on the BBC news website), but it is true that Google has a list of words that are...

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Who is suing who in telecoms? (Infographic!)

Getting sued isn't fun - but finding out about people getting sued is. This infographic reveals the soap opera behind the telecoms industry. It appears that each company is having a go at suing every other company, with Apple getting...

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