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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Nike Air show

  • Nike
  • Argentina

Nike use technical trickery and lots of puff in magical flying shoe race.

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  • Motorola
  • UK
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A dream team of industry pioneers from around the world share their expert opinion

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Lexus bangs the drum

Luxury car brand Lexus is taking the music gaming phenomenon and giving it a physical spin in its latest efforts to tell us just how well engineered their vehicles are. A brand new commercial entitled ‘Music Track’ sees the new...

Giles Fitzgerald

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"Pepsi is the cooler brand and better drink. Coke is dead"

Says [insert name of anyone who has tried Pespi]. That's right, Pepsi has arrived. Coke was the 50s, 60s, 70s, 80s, 90's, even 10's, but it's Pepsi that is the drink of a new generation, the future. I like to...

Gemma Taylor

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Calling all marketing professionals - Win 2 expenses paid tickets to Zurich!

This isn't a marketing professional, this is a goat... but he is Swiss. The annual European CMO conference is soon to take place in Zurich, Switzerland. On the 30 September, some of the best marketing brains in the world will...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines 10 of the best brand blogging strategies.

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