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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


  • Fanta
  • Israel

Fanta helps teens reach their full spontaneous potential by telling them, “never say no to fun”.

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  • Axe
  • USA
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Painting with light (and an iPad)

Forget writing your name in the night air with a sparkler, this iPad app lets you create whole city skylines. Dentsu London and design consultancy BERG have used layers of flashing images to create 3D image bubble machine. By pulling...

Gemma Taylor

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Twitter hoax gains literary credentials?

Since we've already discussed imitation brands today, it's interesting to note that a well respected UK tabloid newspaper* has recently announced that the author of a joke Twitter account mocking Cheryl Cole has landed a book deal. "Cheryl Kerl" has...

Mark St Andrew

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Perfect ad placement (or perhaps very good Photoshop)

Sometimes it's better to let the image to the talking. Better go, there's a duck at the window.

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines 10 of the best brand blogging strategies.

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