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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Luring Americans to Canada

  • Canadian Tourism Commission
  • Canada

The Canadian Tourism Commission lures Americans to book a Canadian holiday

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  • Tamiflu
  • USA
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Edible iPad. iCake?

Sadly, I'm not about to break the news that Apple have finally developed a new range of edible tablets, smartphones and mp3 players. Engaging though that thought is, the world still has a few years to go before you have...

Mark St Andrew

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Look out Wikipedia - Here comes Facebook!

Okay, so Wikipedia represents the democratisation of knowledge on the internet, blah blah blah. We get the idea, and a jolly good idea it is too. In fact Dear Reader, I'd strongly recommend checking out Jimmy Wales (founder of Wikipedia)...

Mark St Andrew

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Radio and dancing genitalia

Australia - the country that gave us some of the greatest soap operas of the 20th century not to mention Baz Lurman, Hugh Jackman and the Minogues D & M. It's also the country which gave birth to a touring...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Innovate in OOH

When describing the different media platforms to those outside the industry, out-of-home (OOH) is often explained away as simply “posters”.

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