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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Pepsi Refresh Project

  • Pepsi
  • USA

Pepsi pulls its opening spot at the Super Bowl to launch community project.

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  • Heineken
  • The Netherlands
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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C Squared brings the Festival of Media spirit to London

The event in Valencia in April was blighted by the ash cloud - many of the delegates made huge efforts to reach Spain - travelling by taxi, bus, boat, horse and bike - but alas not all could make it....

Olivia Solon

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I can't believe it's not cake

The human imagination is a wonderful thing. When we see photographs of beautiful sunny beaches, we can imagine the warm sun on our skin. When we see an image of an ice-cold bottle of lager, with drips of condensation running...

Mark St Andrew

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French 'Dexter' Radio Spot Not For The Faint-Hearted

THE NEWS: Have you ever heard a child tell you that he will cut mean people into pieces, put the bits into bags and hide the corpses so that nobody will find them - just like his daddy does? This...

Elliot Polak

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How To...

Cream guides that help you navigate the changing communications landscape.

Promote a pint

Cream looks at innovations in the world of beer marketing.

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