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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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  • Companhia Athletica
  • Brazil

Brazilian gym provides long term motivation for fat fighting gym bunnies.

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  • Honda
  • Global
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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When is a shoe not a shoe?

When it's an aquarium - obviously. Japan really is a strange, beautiful place. With loopy shoes. Reminiscent of the Onitsuka Tiger's "Made of Japan" series, these aquarium trainers sit in the same crazy boot cupboard where trainers meet art, alongside...

Mark St.Andrew

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Ever lost a woman in your flat? Check under the bed.

Ever lost 10? Well the chap in the latest Axe advert rather carelessly has. This latest offering from Axe in France is a little more sophisticated than the usual "wear Lynx - get laid" message that we are treated to...

Mark St.Andrew

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Venus Love Goddess Shocks French Open

The News Venus Williams, the world’s No.2 women tennis player, has successfully gained attention from all over the world by her appearance at this year’s French Open, not by her tennis playing (even though she won the match), but because...

Elliot Polak

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How To...

Cream guides that help you navigate the changing communications landscape.

Harness football fever

Cream has selected 10 of the best football-related campaigns including sponsorship, ambush marketing, player-endorsements and grass-roots activities.

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