Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Alien invasion

  • District 9
  • USA

Sony Pictures Entertainment promotes its District 9 film which brings its socio-political themes to life across multiple channels

To continue reading this case study please subscribe

Find out more & subscribe

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • The Happening
  • EMEA
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Silence those vuvuzelas.

Two things that this World Cup will be remembered for will be that disallowed Lampard goal and the cacophonous monotone of a stadium full of vuvuzelas. Personally, I hope that HM Customs & Excise officials up and down the country...

Mark St Andrew

Read more

If skin is the next advertising platform, does that make all of us media owners?

Axe, well known for their clever use of digital marketing, recently adopted a more low-tech stunt in a nice bit of brand promotion. Calling on the, er. . . services of Larissa Riquelme, a well known Paraguayan model, and a...

Mark St Andrew

Read more

TwiHard with a vengence

Twilight Eclipse, the third instalment in the teen angst vampire franchise is now upon us, thrusting ever more pasty faced heartthrobs onto hordes of screaming tweens and 30-something women who never quite got over there 80s crush on Jason Patric....

Giles Fitzgerald

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Take a fresh look at print

Last week a brand new issue of M&M came off the press, and to celebrate Cream investigates the best in print-based marketing.

Read more