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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


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  • First Direct
  • UK

First Direct comes clean with customers, and shares all its feedback to positive effect.

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  • Virgin Mobile
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Controversial abortion ad set for more complaints

Even though the UK's first televised abortion advert received 1,054 complaints it has just been cleared by the Advertising Standards Authority (ASA) to air permanently. The ASA defended the advert, "The women featured in the ad looked deep in thought,...

Gemma Taylor

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Hi-Tech Marketing Faces Privacy Requirements In Japan

The News: New facial-recognition technology created by NEC is currently being tested in Japan: interactive billboards equipped with hidden cameras that determine the gender and age group of people who pass in front of them. The goal is to display...

Elliot Polak

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Need friends. Will pay

It can be very frustrating sometimes on Facebook. On one hand, everyone else you know always seems to have more friends than you, and you feel a little bit jealous inside. On the other hand, you know that half of...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Make marketing music

Cream examines the role of music as part of marketing strategy.

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