betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Close

A woman's story

  • Caixa Woman
  • Portugal

A Portuguese bank uses branded content to promote its services in a campaign targeted at women.

To continue reading this case study please subscribe

Find out more & subscribe

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • The One
  • Dominican Republic
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Cats are the most important thing on the internet.

Anyone who remembers their A-Level economics lessons might dimly recall Maslow's hierarchy of needs. For those of you that failed to keep awake at the back of the class, Maslow was an economic theorist who devised a ranking system of...

Mark St Andrew

Read more

What is your colour IQ?

This test is causing problems for the sensitive egos of creative teams all over the world. How good is your team?

Gemma Taylor

Read more

Bloody books

Books? What the hell is a book? I read stuff from a micro-chip embedded in my skull that projects the words directly onto my retina. Until this happens, publishers are coming up with more and more extreme ways to add...

Gemma Taylor

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Innovate in OOH

When describing the different media platforms to those outside the industry, out-of-home (OOH) is often explained away as simply “posters”.

Read more
More