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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Arthur's Day

  • Guinness
  • Ireland

Guinness celebrates its 250th anniversary and raises the morale of loyal consumers.

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  • Tom Tom
  • USA
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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It's not Facebook that's the problem, is the people that use it

Another day, another Facebook privacy story in the headlines. It seems that the problem with Facebook privacy is not so much the facilities that Facebook offers, but more the understanding of these facilities by the people that use it. You...

Mark St Andrew

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Ask Jeeves just won't give up

Search engine 'Ask Jeeves' launched in 2000 with the slightly odd concept of using a butler to answer online questions. This was great until users realised, about 3 questions in, that Jeeves was totally useless and that information could be...

Gemma Taylor

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Is it a car or a t-shirt?

Citroen is unveiling a new concept car at the Paris Motor Show, which could be mistaken for a piece of clothing. Well. Not literally. (Unless you’re really stupid or a style conscious Transformer). However, the new Citreon Lacoste – a...

Giles Fitzgerald

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How To...

Cream guides that help you navigate the changing communications landscape.

Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines 10 of the best brand blogging strategies.

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