Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Giving Britain back its edge

  • Lucozade
  • UK

Lucozade takes on its competitors gives Britain back its edge.

To continue reading this case study please subscribe

Find out more & subscribe

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Nokia
  • Chile
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

"Hang your cat" - and other advertising tunes

Inspired by my research into the role that music has played in marketing strategies past and present for the latest Cream "How to" guide, I have collected together a selection of stand-out tunes from popular brands and TV spots for...


Read more

Half naked women dancing with coffee pots. Turns out I'm a snob.

Some people have very strong opinions about coffee shop chains. Starbucks fans can be a zealous bunch, and the same can be said of the store's detractors. Starbucks is essentially an expensive version of McDonalds. Identical stores, selling identical menus,...


Read more

Very clever, slightly scary

Drench caused a bit of a stir a few years back, when they resurrected a character from the famous children's TV series Thunderbirds. In their most recent campaign, which is astounding in terms of technology, if a little creepy to...


Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Make marketing music

Cream examines the role of music as part of marketing strategy.

Read more