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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Feel good ripple

  • Servus Credit Union
  • Canada

Servus starts a positive financial ripple

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  • Talk to Frank
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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I want some magnetic thinking putty

As the website explains: "Magnetic Thinking Putty takes regular "silly" putty and turns its awesomeness up to 11. Like any other putty, i t can be stretched, bounced, molded, popped, and torn. However, when this putty is in the presence...

Olivia Solon

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A legitimate reason to call the iPad "magical"

There are two things about the marketing of the iPad that I can't condone. The first is the lack of a definite articlein its ads: "What is iPad?" it asks, before responding that "iPad is thin. iPad is beautiful...". Why...

Olivia Solon

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Planet versus profit: can marketers save both?

Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project. These days brands are taking CSR off their corporate website and into their brand...

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Use events as a platform

As music-lovers recover from the world famous Glastonbury festival, Cream looks at the brands that have successfully promoted themselves though events.

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