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  • Servus Credit Union
  • Canada

Servus starts a positive financial ripple

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  • Talk to Frank
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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I want some magnetic thinking putty

As the website explains: "Magnetic Thinking Putty takes regular "silly" putty and turns its awesomeness up to 11. Like any other putty, i t can be stretched, bounced, molded, popped, and torn. However, when this putty is in the presence...

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A legitimate reason to call the iPad "magical"

There are two things about the marketing of the iPad that I can't condone. The first is the lack of a definite articlein its ads: "What is iPad?" it asks, before responding that "iPad is thin. iPad is beautiful...". Why...

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Planet versus profit: can marketers save both?

Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project. These days brands are taking CSR off their corporate website and into their brand...

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How To...

Cream guides that help you navigate the changing communications landscape.

Use events as a platform

As music-lovers recover from the world famous Glastonbury festival, Cream looks at the brands that have successfully promoted themselves though events.

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