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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


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  • LAFA
  • Sweden

LAFA encourages young Swedes to practice safe sex.

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  • Bruno Banani
  • Germany
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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I suppose I should write an iPad post today

With the iPad's arrival in the UK today, it would be rude not to write about it. Here's a video showing the magic combination of iPad and velcro. I'm personally holding out for a giant sized leither holster. iPad +...

Olivia Solon

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Out-of-home technologies & behaviours

I’m lucky enough to sit on the British Screen Advisory Council and they recently asked the me question ‘what keeps you awake at night ?’ with respect to Posterscope and the out-of-home communications business. Here’s what I said: What keeps...

James Davies

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Is this the most depressing ad ever?

What was the photo shoot like? How did they cast the model? There are so many unanswered questions relating to this ad. Thankfully is there to help/exploit you. A quick trip to the site reveals an entirely new can...

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Harness football fever

Cream has selected 10 of the best football-related campaigns including sponsorship, ambush marketing, player-endorsements and grass-roots activities.

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