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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


Anti-racing game

  • Honda
  • Japan

Honda creates a viral game promoting eco-driving.

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  • Hasbro
  • Global
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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OOH gets wet and fruity

To advertise the thirst quenching properties of This Water, Posterscope has created this truly innovative bus stop display. Hand carved lemons and limes smile through the glass, as they are drenched with flowing water. Innovative and original, it's this kind...

Gemma Taylor

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Near Field Communications now ready to revolutionise OOH

Since 2008 Posterscope have been lucky enough to have had a Near Field Communications enabled mobile phone and a selection of posters with NFC chips embedded in them. This technology allows the user to do three things: 1) access content...

James Davies

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Interactive skateboard and snowboard ramps

The two videos below are quite similar feats of technology as applied to skateboarding and snowboarding. For the Premier of Tron Legacy a skateboarders half-pipe was fitted with an interactive projection controlled by an i-phone app measuring each skaters ‘air-time’...

James Davies

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Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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