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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Putting the fun back into brushing

  • Oral B
  • Australia,New Zealand

Oral-B helps mums to get kids to brush their teeth

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  • Nokia
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Day 3 - Nobody would dare do it to Murdoch

Courvoisier's revolutionary spirit week continues, and today I got three iconic films in the post. Avatar has come to symbolise a new era in film making, and the movie was included in the Cream 100 innovators book, "No Apples". Easy...

Mark St Andrew

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Irish teenagers are stupid

No, it's not a sick strand of Diesel's "Be Stupid" campaign, but an anti-smoking campaign from the Irish Cancer Society called "Teens are Stupid", comprising of a clear glass box containing a mannequin looking like a teenager which slowly filled...

Olivia Solon

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Wish you were on a horse?

Regardless of sex, most people have fallen a little bit in love with the Old Spice Man: Now you can try and emulate him with an "I'm on a horse" T-shirt. It doesn't make you produce an oyster containing those...

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Use events as a platform

As music-lovers recover from the world famous Glastonbury festival, Cream looks at the brands that have successfully promoted themselves though events.

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