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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


Mobile ignition

  • Honda
  • Ireland

An interactive billboard helps Honda launch its Civic Type R vehicle in Ireland

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  • Shadow of Colossus
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Cream Daily

Adidas is expanding its presence on smartphones by bringing its miCoach app to Android users. Watch the video of Adidas's frisky advert with half naked girl dancing provocatively in a pair of Adidas Originals jeans. Check out the Heat Tracker,...

Cream Editorial

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Secret Service social gaffe

Government agencies need to tread very carefully when dabbling in social media. The latest gaffe to hit the blogosphere comes from the U.S, where the Secret Service has apparently been forced to issue an apology for the following tweet: One...

Mark St Andrew

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Google: Socially awkward

By Felix Morgan It feels like we’ve been saying this for years now, but Google is proving time and time again that it simply does not understand social. Dodgeball When it purchased Dodgeball back in 2005, Google was four years...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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