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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Twingo goes missing

  • Renault
  • France

Renault calls on Aegis Media to create and direct the launch campaign for the new Twingo.

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  • Beechams
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Every mouse has its day.

Regular Cream readers will notice the high level of animal based advertising that appears across the site. My editor Olivia is partial to "dogvertising", and I personally thing that sheep are a seriously undervalued media platform. Rodents get more of...

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Evolution, graffiti style

Urban artist Blu achieved almost 7m views of his stop-motion wall painting animation video called Muto. Now he has struck again with a similar animation which explores the Big Bang and evolution. It involves super-sperm, crabs, turtles, dinosaurs and an...

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Dissect a frog without the goo

To be perfectly the honest, the thought that an iPad app might replace the gross-out biology class experiences abhors me, but I suppose for the ultra squeamish/animal rights activists, a frog dissection app is a good way of understanding anatomy....

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Use events as a platform

As music-lovers recover from the world famous Glastonbury festival, Cream looks at the brands that have successfully promoted themselves though events.

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