Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Carling uses touch-screen kiosks to interact with consumers
If you have a subscription code and are visiting Cream for the first time, click here to register.
Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
Stuck for ideas? Use our automated inspiration tool.
A dream team of industry pioneers from around the world share their expert opinion
Pressure from clients this year will change the shape of agencies more than any other time since the internet arrived. Hold on to your hats...
As this blog demonstrates, global brands sometimes shoot themselves in the foot because they do not take local culture difference and sensitivity into account. However there is such a thing as being TOO oversensitive. Google's strategy in China has been...
Radiators, those unobtrusive friends, hiding in the corners of our homes, offering nothing but the cast iron guarantee of heat... Cast iron, you say - get rid of it! Such has been the attitude of the home makeover crowd, keen...
Cream guides that help you navigate the changing communications landscape.
Cream looks at how brands can successfully use gaming to engage with and entertain consumers
Latest case studies
Best ROI case studies
Latest Campaigns of the Week
Latest digital case studies