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The virtual bookshop widget

  • Random House Group
  • UK

Random House developed a widget allowing customers to browse books online.

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  • Dr. Fix It
  • India
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Friday 3rd September: An industry rejoices!

Today is a momentous day folks. M&M Magazine has brought media and marketing news to the world since 1989 has entered a new era with it's brand spanking new shiny website. Go and have a look for yourselves. The team...

Mark St Andrew

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Do consumers care about brand heritage?

Brand heritage is very much a double edged sword. Some brands make succeed because they're able to leverage a rich and illustrious history, while others are quick to shed an outdated image in an attempt to remain relevant to the...

Mark St Andrew

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Sponsors set to take over Google Maps

Where are you? I don't know. I'm looking at the map and all I can see are Wal-Marts and HSBCs. As Google gets ready to introduce a new feature on its Maps service, which will allow advertisers to pay for...

Gemma Taylor

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How To...

Cream guides that help you navigate the changing communications landscape.

Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines 10 of the best brand blogging strategies.

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