The rise and fall of Silky Kumar

Comments (0)
  • Axe
  • India

Axe created a fictitious pop superstar whose use of New Axe deodorant was eventually revealed as the secret behind his stardom and mysterious sex appeal.

To continue reading this case study please subscribe

Find out more & subscribe
Free Trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Sport Chek
  • Canada
Read more

Cream Global

Help and Information

Cream Subscribers

Other C Squared Products

  • - M&M
  • - The Festival of Media

©  Ltd.

Rd,
London, SE1 0AX.

Registered Number:
VAT REG NO:

development


→