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TDC links up with the gaming community to gain credibility amongst a hard-to-reach audience.
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Last year, KFC agreed to fix potholes in five US cities in exchange for putting the KFC brand messaging on the street next to it. Now it's offering to improve fire hydrants, extinguishers and smoke alarms to promote its fiery...
A clever musical soul has created a very media-savvy site (lovejingles.com) which offers up his jingle-writing skills to anyone willing to part with their hard-earned cash. Every day for the whole of this year, the guy with the guitar will...
We can usually tell when a film scene calls for green screen, right? The superhero movies, the huge disaster movies. But what about Ugly Betty and the mundane scenes of her walking out of a building or along her street....
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Cream looks at how brands can successfully use gaming to engage with and entertain consumers
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