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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


Sunsilk goes back to classics

  • SunSilk
  • Global

Sunsilk invites consumers to think about their best good hair moment and how it made them seize the day.

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  • Ripley
  • Chile
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Spreading the virus of a brand through the sneezing of consumers

The secret to good comedy is to use identifiable characters, and I can guarantee that everyone who works in media knows someone like Mark (not me). Mark is an over-eager marketer, new to to the job and bursting with ideas,...

Mark St Andrew

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Campaign of the week: Messages for Japan

Messages for Japan, Global | Google | Fantastic Interactive A month after the catastrophic tsunami in Japan, the clean-up and aid operation continues apace. To help keep the aid effort front of mind, and keep people around the world involved...

Mark St Andrew

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Royal wedding viral

Thanks to the combination of Easter, the May bank holidays and the royal wedding, the UK is effectively closed for the next few weeks. Leaving aside your opinion on the monarchy, there's no denying that WIlliam's marriage to Kate Middleton...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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