betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

Close

Spreading the word at football stadiums

  • Canal+
  • Spain

Canal+ distributed leaflets resembling football scarves at the stadium seats to increase subscriptions before their coverage of a football match between two Spanish teams.

To continue reading this case study please subscribe

Find out more & subscribe

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Shadow of Colossus
  • UK
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Festival of Media delegate vote: Celebrity status

In between different sessions at the Festival of Media, the organisers have taken the opportunity to make the most of having 700 senior media minds in one room by asking a series of questions with multiple choice answers. This idea...

Mark St Andrew

Read more

Festival of Media Global: Harnessing the cultural Zeitgeist

What can agencies learn from Ben Mezrich? The opening session of the Festival of Media Global brought together two speakers whose work puts them at the heart of global popular culture. Ben Mezrich is the authour of Accidental Billionaires, the...

Mark St Andrew

Read more

Local acquisition for Draftfcb

Blue Barracuda and its staff of more than 60 are to be merged into Draftfcb’s London agency. The newly fortified agency will operate under the Draftfcb London name, with the added tag: “Fuelled by Blue Barracuda.” It will employ more...

Mark St Andrew

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

Read more
More