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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Speedy launch for Gel

  • Tylenol
  • Global

Tylenol looks to tie its new gel headache medicine with speed using online messaging

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  • The Observer
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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A romantic use of OOH

This beautiful transformation of a derelict billboard shows the architectural potential of OOH. Shown at the Shenzen and Hong-Kong bi-city biennal of Urbanism/Architecture earlier this year, Mesarchitecture’s Double Happiness transforms the structure of a billboard into a playground in the...

Gemma Taylor

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Topless ladies and coffins. Only in Italy.

Italy is a very strange place. Porn stars run for parliament and Berlusconi owns all the Parmesan cheese. But just when you think it couldn't get any stranger, you come across a coffin manufacturer who uses topless women in a...

Mark St Andrew

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Campaign of the week: Oil and water

The legacy of the BP oil disaster in the Gulf of Mexico will last for years as the full effects of the oil pollution are felt. As soon as the leak was capped, the clean-up operation began in earnest, and...

Mark St Andrew

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Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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