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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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On-screen graphics promote air-freshener

  • Poett
  • Chile

Air freshener brand takes control of the love scenes as part of a movie season sponsorship. When the lucky couple were about to kiss, a graphic appeared at the bottom of the screen with the brand slogan and a small can of product.

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  • Guinness
  • Ireland
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