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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Nike gets speedy in China

  • Nike
  • China

Nike responds fast to a new world record from its star Chinese hurdler.

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  • Atrapalo
  • Spain
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Cream investigates online video.

We all love a daft YouTube video, but how come some are more popular than others? Every brand dreams of a video going viral and generating massive amounts of earned media. But when the creative agency assure you that your...

Mark St Andrew

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The FT: Mouse Owner of the Year 2010

A quick read through the business pages of London's Evening Standard newspaper reveals that the Financial Times building, just down the road from Cream HQ at Southwark Bridge, has a rather large mouse problem. Er... no. Not that kind of...

Mark St Andrew

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"Don't assume that TV, print and radio are things of the past"

Media owners who belong to any of these groups may well be encouraged to hear these words coming from a senior figure in one of the world's leading creative agencies. According to Tony Granger, the chief creative officer at Y&R,...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Get consumers to watch online video

With over 420 years worth of video content on YouTube alone, Cream examines what makes a successful video strategy stand out from the crowd.

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