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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Night of Dares

  • Mountain Dew
  • India

Mountain Dew sponsors a stunt show to help portray the brand as adventurous and spirited.

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  • Google
  • Global
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Some divisive OOH.

An emotive subject like abortion is always going create some provocative creative executions. This example from Wisconsin uses some emotive language and wildly inaccurate imagery depicting the thoughts of a pregnant girl and her unborn baby. Naturally this has aroused...

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An invaluable tool for search marketers.

Okay perhaps I've bent the truth a little for the sake of a sensationalist headline (I've obviously been spending too much time on the BBC news website), but it is true that Google has a list of words that are...

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How To...

Cream guides that help you navigate the changing communications landscape.

Appreciate small

Big successes, small strategies. Cream unearths small gems of marketing brilliance.

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