betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Close

Night of Dares

  • Mountain Dew
  • India

Mountain Dew sponsors a stunt show to help portray the brand as adventurous and spirited.

To continue reading this case study please subscribe

Find out more & subscribe

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Google
  • Global
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

House parties, Ikea style

Ikea can always be relied upon for some clever advertising (check out some examples here, here, and here!). The recent "cat-alogue" activity generated lots of buzz in the marketing trade press, but not being much of a cat person myself,...

Mark St Andrew

Read more

Some divisive OOH.

An emotive subject like abortion is always going create some provocative creative executions. This example from Wisconsin uses some emotive language and wildly inaccurate imagery depicting the thoughts of a pregnant girl and her unborn baby. Naturally this has aroused...

Mark St Andrew

Read more

An invaluable tool for search marketers.

Okay perhaps I've bent the truth a little for the sake of a sensationalist headline (I've obviously been spending too much time on the BBC news website), but it is true that Google has a list of words that are...

Mark St Andrew

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Appreciate small

Big successes, small strategies. Cream unearths small gems of marketing brilliance.

Read more
More