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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Nappies for baptism

  • EQ
  • Asia Pacific

A nappy brand stands out from the crowd by creating baby baptisms

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  • Grolsch
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Oozing fingers and spooky Fruit

For anyone that doesn't have children, work with children or have anything to do with products aimed at children, it might comes as some surprise to know that the number one children's juice drink brand is Fruit Shoot. Yes, I'd...

Mark St Andrew

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Start a band, launch a condom range: Every kid's dream

X Factor fever is about to grip the UK, as the Saturday night TV juggernaut enters the live finals phase. Boy band sensation JLS were runners-up in their X Factor series, which doesn't seem to have harmed their careers any....

Mark St Andrew

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Good ads sometimes hurt

This visually awkward print ad by Leo Burnett, Warsaw, shows the Burmese political revolutionary Aung San Suu Kyi behind bars. Suu Kyi has been under house arrest in Myanmar for over 14 years, since a military coup overruled the results...

Gemma Taylor

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Appreciate small

Big successes, small strategies. Cream unearths small gems of marketing brilliance.

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