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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Music star promotes Dove in mini-series

  • Dove
  • USA

Mini-series on TV and digital turns brand message into entertainment.

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  • Levi's
  • Global
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Facebook and the death of email?

Facebook mail was unveiled yesterday to much media chatter, as commentators looked to stir a fight between Mark Zuckerberg and the rest of the world. Headlines like "'Email is dead' claims Facebook founder Mark Zuckerberg" found their way into the...

Mark St Andrew

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How to control the mind using physicality

The 'Heaviest Ad in the World' could be onto something, according to this psychological experiment by Robert Sapolsky, author of Why Zebras Don’t Get Ulcers: "Volunteers were asked to evaluate the resumes of supposed job applicants where, as the critical...

Gemma Taylor

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Blood, sweat and light

This looks like the kind of thing 10:10 would be into It's a lamp that is lit by a chemical reaction triggered by the addition of user's blood. Quite dark. The artist and designer Mike Thompson crafted this prototype...

Gemma Taylor

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How To...

Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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