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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


MasterCard Hits Merseyside

  • MasterCard
  • UK

Mastercard delivers commiserations to Liverpool fans within minutes of the club�s defeat at the Champions League final.

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  • National Treasure
  • Spain
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Schrödinger's television

Listeners to BBC Radio 4, or anybody with a passing interest in popular physics have probably heard of Schrodinger's cat. For the uninitiated, Erwin Schrödinger is one of the fathers of quantum mechanics, which is a very strange branch of...

Mark St Andrew

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Anti-Smoking Campaign Ignites Passion

The News: A French anti-smoking campaign showing teenagers in a pose suggesting oral sex has caused an outrage in France. According to critics the ads trivialise sexual abuse and distract from the real health threats caused by smoking. Behind the...

Elliot Polak

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Life's too short for the wrong job

Whoever is behind this campaign clearly does not have the wrong job...! I recently stumbled upon a blog post showcasing this amazingly creative OOH campaign for the German job site: This is undoubtedly one of the most imaginative campaigns...

Juliet Perrachon

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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