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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


Keeping it street

  • American Gangster
  • Australia

Gritty crime movie American Gangster used OOH activity literally rising from street level.

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  • Ikea
  • The Netherlands
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Cream Daily

Heineken has launched the second film instalment of its global ‘Open Your World’ campaign. Heineken has launched the second film instalment of its global ‘Open Your World’ campaign. ‘The Date’ premiered on the Heineken Youtube channel and Facebook page. Check...

Cream Editorial

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Cream Daily

Yesterday Twitter bought TweetDeck for $40m. Check out our insightful blog post by Mark St. Andrew about the beginnings of Twitter and its path to success. In other news: The regional newspaper division of the UK’s Daily Mail & General...

Cream Editorial

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Is curated content king?

The other night, while coming home from work, I picked up the London Evening Standard and stumbled upon Gideon Spanier's wonderfully comprehensive article entitled "Advertising and content collide as digital blurs rules." As the digital content curator of M&M, I...

Juliet Perrachon

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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