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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Kate Moss bares, mouse click buys

  • Agent Provocateur
  • Global

Viral emails become a smart sales tool thanks to new technology that lets Agent Provocateur customers click from film direct to retail.

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  • Ikea
  • Norway
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Royal Offence in China

The News: The Chinese brand of women's lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy (Prince William?) holds a music score for her to read, with the...

Elliot Polak

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Samsung 3D swing

Inspired by this innovative use of a derelict billboard perhaps, Samsung has applied the same logic to this 3D TV advert. The frame simulates a real 3D FULL HD Samsung. Two infant swings were attached and placed in city parks...

Gemma Taylor

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Nokia's touchscreen made of ice

Nokia researchers in Tampere, Finland have created an interactive touch-screen on blocks of ice. The surface of the ice is melted with a heat gun, then an infra-red light is projected onto the ice so that when the surface is...

Gemma Taylor

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How To...

Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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