Japan's men wake up to Axe :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Search Terms:

Advanced search

                    Home
Japan's men wake up to Axe

Japan's men wake up to AxeComments (0)
                           
Axe
Japan
Unilever makes sure Axe is the first thing on the minds of Japan's men every morning.

                      To continue reading this case study please subscribe

Find out more & subscribe
                    
Subscriber Login

                                Remember me Forgotten your password?
                          If you have a subscription code and are visiting Cream for the first time,click here to register.

Subscriber Login
                            Remember me Forgotten your password?
                      If you have a subscription code and are visiting Cream for the first time,click here to register.
SubscribeSource marketing ideas, improve media efficiencies and increase levels of consumer engagement.
Subscribe now
Free TrialExperience full access to Cream.
Get your free trial

                      Campaign Of The Week Newsletter
What’s this?
                      
                        Your email address: 
                      
Cream ShuffleStuck for ideas? Use our automated inspiration tool.
ShuffleClick to shuffle

                      Cornetto
China

Read more
                    
Right Brain, Left Brain BlogA dream team of industry pioneers from around the world share their expert opinion
More from the blog
Oozing fingers and spooky Fruit

For anyone that doesn't have children, work with children or have anything to do with products aimed at children, it might comes as some surprise to know that the number one children's juice drink brand is Fruit Shoot. Yes, I'd...
Mark St Andrew
Read more
Start a band, launch a condom range: Every kid's dream

X Factor fever is about to grip the UK, as the Saturday night TV juggernaut enters the live finals phase. Boy band sensation JLS were runners-up in their X Factor series, which doesn't seem to have harmed their careers any....
Mark St Andrew

Read more
                    
Good ads sometimes hurtThis visually awkward print ad by Leo Burnett, Warsaw, shows the Burmese political revolutionary Aung San Suu Kyi behind bars. Suu Kyi has been under house arrest in Myanmar for over 14 years, since a military coup overruled the results...
Gemma Taylor
Read more
How To...Cream guides that help you navigate the changing communications landscape.
Appreciate smallBig successes, small strategies. Cream unearths small gems of marketing brilliance.
Read more
More

Japan's men wake up to Axe

To continue reading this case study please subscribe

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

Oozing fingers and spooky Fruit

Start a band, launch a condom range: Every kid's dream

Good ads sometimes hurt

How To...

Appreciate small

Cream Subscribers

Help and Information

Brands

Agencies

Media

Digital

Case Study Library

Regions

Insight

Other Cream Products