Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.


Happyness is an internship

  • The Pursuit of Happyness
  • USA

Sony Pictures and sister company Grouper create a dream job competition to promote new movie.

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  • Star Alliance
  • Global
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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IBM's predicts the next 5 hot innovation topics

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Olivia Solon

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Stop using roller skates and hoovers during sex...

...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...

Olivia Solon

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Skin cancer is no laughing matter...

But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Drive loyalty

It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.

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