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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Get it while it's cold

  • McDonald's
  • USA

McDonald's promoted its Iced Cofee by covering Seattle in blankets and alerting citizens that "Cold is Coming".

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  • Coca Cola
  • UK
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