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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


General Motors' Pontiac does a deal

  • General Motors
  • Canada

General Motors signs a deal with a popular game show and designs a digital game to be played alongside the live television show.

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  • Chevrolet
  • China
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Interactive puppetry on Xbox Kinect

Theo Watson and Emily Gobeille, who run the creative studio Design I/O, developed this interactive puppet prototype with an Xbox Kinect hack. Using a 3D depth camera for tracking, they created an animated puppet, which mirrors the action of the...

Gemma Taylor

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OOH screens with unusual public utility

Digital OOH advertising screens in Budapest with a very unique public utility feature - a built in defibrillator! via Inavate

James Davies

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Why POS is back in the game

"There is an industry-wide perception that POS and shopper marketing was the camel with the worst breath. No longer. The data available, thanks to online shopping and loyalty cards, mean brands and retailers know precisely what products are being bought,...

Gemma Taylor

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How To...

Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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