Fictitious president makes money and news

  • Commander in chief
  • USA

If there is a female president then she will appear on dollar bills, stamps and on the front page of the newspapers. So that's what OMD did for the launch of Commander-in-Chief and also backed it up with faux political cartoons published in key titles.

To continue reading this case study please subscribe

Find out more & subscribe

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Olde English
  • USA
Read more

Cream Subscribers

Other C Squared Products

  • - M&M
  • - The Festival of Media
Cream logo