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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


  • Wella
  • Poland

Wella use a fabric tab in glossy magazines to gain exposure

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  • Tayto
  • Ireland
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Augmented reality in pictures

So the first outdoor AR game was launched in 2000 at the charmingly named International Symposium of Wearable Computers (known in the trade as "Izwic"). By 2011 AR navigation, travel guides and games are quite common. The numbers are in,...

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Skittles and surrealism

They're a bunch of kerrazy cats at Skittles. Okay, so the Twitter-as-homepage experiment wasn't 100% successful, and could well be regarded as a case study in what happens when you allow the lunatics over the asylum. For those unfamiliar with...

Mark St Andrew

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Campaign of the week: Puzzling promotion

Boot Tetris | DDB Sydney & PLAY | Australia Volkswagen was launching the Golf Wagon in a tough climate. After the worst of the global financial crisis appeared to be over, most car manufacturers were still suffering from sluggish sales....

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Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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