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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
Pressure from clients this year will change the shape of agencies more than any other time since the internet arrived. Hold on to your hats...
Tom Denford
As this blog demonstrates, global brands sometimes shoot themselves in the foot because they do not take local culture difference and sensitivity into account. However there is such a thing as being TOO oversensitive. Google's strategy in China has been...
Elliot Polak
Radiators, those unobtrusive friends, hiding in the corners of our homes, offering nothing but the cast iron guarantee of heat... Cast iron, you say - get rid of it! Such has been the attitude of the home makeover crowd, keen...
Hugh Jordan
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