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When Adidas launched its A3 basketball shoe, it wanted to emphasise the added boost that the shoes gave to basketball players.
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This month has seen the launch of two digital out-of-home campaigns that involve the use of 3D video content. In summary there are five different types of 3D viewing technologies: 1) Red/blue disposable glasses + standard TV . This has...
The singer Pink has been unveiled as the ambassador for V8 Supercars in Australia in a three year endorsement deal. The accompanying TV ad campaign for the motor sports event - which is reminiscent of her 2003 video for the...
Lipgloss can be a minefield for couples; visually appealing, it lures men into a sticky glittery predicament. Heineken has the solution: beer-flavoured lipgloss. The link to buy it doesn't seem to be working, but it echoes a similar move by...
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Cream looks at how brands can successfully use Valentine’s day to promote their message and share the love.
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